Posted by on Nov 16, 2012 in Advertising

This is not cialis low price

ttp://www.thisisbandit.com/mcquestions-mcanswers/” target=”_blank”>the first time that the American fast food giant, McDonalds, f*cks up when it comes to creating a new campaign, but it’s the first time they do it this badly!

From our point of view there’s nothing worse then internationally recognized brands trying to be ”cool” and “young” without having a single bit of knowledge about how the youth actually think, live, behave and act.
That’s basically why BANDIT was founded in the first place.
Several times we’ve presented the truth to some of the biggest brands in the

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world, and you’d be surprised how poor their knowledge is on the subject!

Here are two widely known examples on how NOT to reach out to a young audience (I shouldn’t have to

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explain what’s wrong);


Now, compared to the two examples above, McDonalds has a way stronger brand name, a more solid fan base and a brand history of some clever campaigns, which is why they shouldn’t have to take this risk.
Even though the TVC I’ll introduce you to now is only a national one (but part of an international campaign, Ed.Note), McDonalds still looses a lot of credibility from a guy like me, when they go ahead and introduce their latest burger like this;


Yes, McDonalds might argue that it has been chosen by “the nation” in their interactive campaign MyBurger, which nobody I’ve spoken to has ever heard of.

No, Rico probably doesn’t know any better since he’s very young and he heard Lil Wayne saying swag in that one song, and that was the bomb.

But, a brand like McDonalds should always have a certain filter that doesn’t allow shit ideas to actually come through.

And oh, one last thing…

Besides the fact that the McSwag burger has an extra extra amount of swag in it, how is it different from any other McD burger with its bacon and onions? Hm.

McDonalds… Get your sh!t together!


PS. We did a “KILL SWAG” campaign a little while ago, check it out and support by sharing.




  1. Patrick Chan

    …så hvor mange gange har du bestilt en McSwag indtil videre, Psycho Boye?

  2. illplanet

    Although I’m not a big fan of McD I can’t really see the why you are so upset about the campaign. The word “swag” used by the kids today seems to be the equivalent of what was “cool” in the 90s. Language changes. Can’t see anything embarrassing about that. The “MyBurger” campaign was a huge success in Germany and the names for the burgers weren’t that good either. But these names were chosen by the persones who created the burger online so you just can’t change it after thousands of people vote for it on facebook and the website.
    I remember a Toyota commercial about the “Swaager wagon” that was way worse and definitely not matching the target group. http://youtu.be/ql-N3F1FhW4

  3. Fez

    Det er da ren win/win for McD:

    - De “Rigtige” bitcher og brokker sig (og deler dermed budskabet om den til deres venner, som sikkert heller ikke vil identificeres med McD generelt … men budskabet bliver stadig delt – Den kan jo næsten opfattes ironisk)
    - Dem der lige har hørt den der Lil’ Wayne sang synes det er fedt.

    Jeg har ikke været på mcd i den periode de har kørt kampagnen og har ikke tv-signal, men har set et billede af den delt på facebook 3 gange nu.. første gang var Per Vers, der delte det til sine ~13000 followers

    … nu er det godt nok ikke lige mit felt, men kan McD nogensinde blive “cool” og “ungt”?

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