How many times have you drunkenly, or way too hungry for your own good, visited the Scottish restaurant, the Golden Arches, Ronald’s Place or in layman terms… McDonalds. Ordered your crack cocaina, only to find that the burger you receive looks nothing like the one on display on the menu board behind the counter.

The beautification of product to make us buy it, is normally not something brands talk about. It just sort of is that way, and everyone seems to have accepted that we get somewhat cheated out of what we are basically promised.

But the good (and i use that term lightly) folks at McDonalds have

decided to explain to us, why the Quarter Pounder with cheese has a dual personality disorder.

Ok so there is actually an reasonable explanation… You are cheating us for our own good!

Thank you McDonalds!

Ps. As a piece of communication, this is fucking brilliant, and just made me positive towards your brand… Now help me win the Euro 2012 McDonald’s Fantasy Football league i’m in… Seriously!

Streetbeat